ISIPL – Digital Transformation
Type:
CRM & Business Process Automation
date:
November 22, 2025
Industry:
Pharmaceutical Trading
Overview
ISIPL is a pharmaceutical trading company managing multiple sales representatives, clients, and daily operational workflows. The company relied heavily on manual processes, spreadsheets, and disconnected communication tools.
Challenge
The client faced challenges including:
- No central system for managing sales activities
- Limited visibility into sales performance and follow-ups
- Inefficient coordination between sales teams and management
- High dependency on manual tracking
They required a system tailored specifically to their operational structure.
Solution
Techsperia designed and implemented a custom CRM system to digitise and streamline sales operations.
The solution included:
- Centralised customer and lead management
- Sales activity tracking for field representatives
- Follow-up scheduling and reminders
- Role-based access for management and sales teams
- Reporting dashboards for performance visibility
The system was built to align with IISPL’s real-world workflows rather than forcing generic software processes.
Outcome
- About 40% increase in operational speed, with faster turnaround on lead management, deals, invoicing, and sales
- Around 20–25% reduction in operational costs
- 100% adoption across all departments
- Better visibility into client interactions and deal progress
- A scalable CRM foundation that can evolve with business growth
